What is Address Verification Service?

 If your business deals with many different countries and needs to validate customer addresses, you will want to use an address verification service. These services can be integrated into your website or database. They also have a number of features, such as APIs that enable you to validate data at the point of entry. Whether you need to verify an address in an individual country or a group of countries, an address verification service will help you do it seamlessly.

AVS can help you prevent card fraud, or CNP fraud. This fraud is most commonly committed online, where there is no physical verification of the customer's address. MasterCard developed an address verification service to help protect credit card companies from these types of frauds. Today, all major credit card companies use this service to help them prevent chargebacks. Address verification services vary in price based on risk management combinations, and some providers offer subscription-based pricing or tiered pricing plans.

AVS uses the numeric part of an address to verify the identity of a cardholder. It matches a house number to a ZIP code and then returns an AVS code. If the two numbers match, the address is valid, but the ZIP code is incorrect. This error can cause problems, and if you don't have this type of service, you will have to go through the trouble of contacting the issuing bank to resolve the issue.